:|: MHO :|: MARKETING FUNDAMENTAL

A Professor at one of the IIMs was explaining marketing concepts to the students:


1. You see a gorgeous girl at a party.
You go up to her and say: "I am very rich. Marry me!"
That's Direct Marketing"

2. You're at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says: "He's very rich. Marry him."
That's Advertising.

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me"
That's Telemarketing.

4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you "Marry Me?"
That's Public Relations.

5. You're at a party and see gorgeous girl. She walks up to you and ays:"You are very rich! Can you marry ! me?"
That's Brand Recognition.

6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face.
That's Customer Feedback.

7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband.
That's demand and supply gap.

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him.
That's competition eating into your market share.

9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives.
That's restriction for entering new markets.

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